When starting out, the #1 most important document you MUST have before you invest a single dollar into marketing is a creative brief.
This single strategic document is the foundation for your business.
It goes over all the features of your product (and what benefits and outcomes they deliver), your audience, different customer segments, dives deep into the solutions currently available, the problems with these solutions, and how your product stands out.
It goes deep into your unique selling proposition so that anyone who ever works on your marketing FULLY understands your competitive advantage.
This is also where you might realize that your USP is not strong enough, and where you decide to improve your product before you invest tens of thousands of dollars into marketing.
If you DON’T have this document, it’s like trying to fly an aircraft without knowing where you’re going. Not very smart, right?
If you’ve already figured that out and you just need a reliable marketing partner to create and implement the customer acquisition and retention strategy for your business, we’d be more than happy to help.
If you’re interested in working with us, please schedule a free strategy call to see if we’re accepting new clients.
Quality has always been more important to us than quantity, so we only work with a small number of highly innovative businesses with great products and services.
The strategy call is free of charge and is basically an introduction. You can get to know us, and we can get to know you and your business.
You will not be pitched or offered anything.
We only work with brands that we 100% believe we can help. This may or may not be you, but we’ll do our best to point you in the right direction and give you value.
To find out more, use the Calendly form provided below and schedule a call.